Thursday 9 January 2014

Disney and their world domination

The start of Disney:
In 1923, Walt Disney signed a contract with M.J Winkler to produce a series of Alice Comedies - this date was considered as the start of the Disney company first known as The Disney Brothers Studio. In 1927 and 28, the first two cartoons: Oswald the Trolley Troubles and Steamboat Willie were publicised. They both included first appearances of Mickey and Minnie Mouse. Throughout the rest of the 20s and 30s, disney continued to produce cartoons until 1932 when they produced their first colour cartoon 'Flowers and Trees'. In 1937, disney released its first feature-length animated film 'Snow White and the Seven Dwarves'. 

On 2nd April 1940, Walt Disney issued its first stock for public sales- a big event for then, a small company.  By 1955, the company now spending most of the US was able to open its first Disney Park in California. By 1971, a larger Disney Park had opened in Orlando Florida with two linked hotels. In December of 1980, Disney signed an agreement to build its first inter nations Disneyland in Tokyo and opened three years later in 1983. 


Now 2014, Disney has produced 318 films and is worth $142.11 billion as of today (Jan 13th, 2014).  The enterprise owns some more unconventional things such as a baseball team, several cruise ships and its own currency. Disney owns some of the largest companies known in the US but also internationally for example ESPN and all of ABC's sub companies such as ABC Entertainment Group, ABC News, ABC Owner Television Stations and ABC Family. These ABC stations reach 23.3% of all U.S. television households. With Disney owning its own radio 'Radio Disney', it reaches the most highly populated areas of the USA with 45 radio stations such as:

WDWD- Atlanta
WMVP- Chicago
KESN- Dallas
KRDY- San Antonio
KSPN- Los Angeles
KDIZ- Minneapolis


http://thewaltdisneycompany.com/about-disney/disney-history/1980-01-01--1989-12-31

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